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Williams F1 Chief Responds to Crazy Sponsorship Rumors as Franco Colapinto Joins Team


Williams F1 Team Principal James Vowles has addressed the rumors regarding the financial terms associated with promoting Franco Colapinto to the team, replacing Logan Sargeant. These speculations suggested that Colapinto’s team had paid a substantial $500,000 per race for his seat. Vowles has firmly denied these claims, adding that Colapinto’s promotion was based purely on merit and unrelated to any sponsorship deals.

This reaffirms the team’s commitment to nurturing talent within their ranks. Vowles elaborated on the timeline, stating that at the time of signing Colapinto, there was no knowledge of any sponsorships.

The subsequent interest from Argentine companies in sponsoring Williams has been purely coincidental and not a driving factor behind Colapinto’s inclusion.

Colapinto, an outstanding Argentine Formula 2 driver, has been brought into the Williams F1 team to compete in the final nine Grands Prix of the 2024 season. His addition follows Sargeant’s departure after the Dutch Grand Prix, marking the end of Sargeant’s tenure with the team following a severe crash during the third practice session.

James Vowles
James Vowles, Team Principal of Williams attends the Team Principals Press Conference during practice ahead of the F1 Grand Prix of Netherlands at Circuit Zandvoort on August 23, 2024 in Zandvoort, Netherlands. Williams F1 chief…


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The departure of the American, paired with the fresh introduction of Williams’ upgraded FW46 car, sets the stage for a really interesting debut.

Vowles addressed the rumors of financial incentives in conversation with Planet F1 and other media: “What I’ll make very clear to everyone here is no sponsorship was linked to signing him.” He added, “Actually, we signed him at the point of not knowing anything in future.

“What then transpired, and it hasn’t finished yet, the phone is still ringing off the hook, is a number of Argentine companies, of which there are many, are calling, and they’re paying market rate for stickers on the car fundamentally.”

The surge in interest from Argentine firms eager to capitalize on Colapinto’s rise comes as no surprise.

“So it’s nothing related to Franco, they want to be part of the journey and part of the journey beyond 2024, just to be clear as well, or I hope many will, we’ll see where we end up.”

Williams’ strategy remains steadfast; investing in their academy and future talent is a priority. Vowles shared that substantial financial offers from various sources had been dismissed in favor of this approach.

“And to be really blunt on it as well, there was finance being offered on the table from other sources. That’s not of interest. This is about investing in our academy and in our future,” he said.

The addition of sponsorship from Argentine brands is expected to be prominent around the time of the Baku Grand Prix.

“But you’ll see stickers appearing on the car around Baku time. I’m not sure how many at the moment, because genuinely, we are getting huge amounts of interest from Argentina. But at the point of choosing Franco, there was no finance involved in that.”

Speculations had also linked other potential drivers like Red Bull’s Liam Lawson and Mercedes reserve Mick Schumacher to the Williams seat. However, Vowles was eager to bring in someone from the Williams development program.

Sainz, currently with Ferrari, will partner Alex Albon starting in 2025, marking another milestone in Williams’ commitment to building a robust and competitive team.



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