NASCAR News: Dale Earnhardt Jr.’s Exclusive Sun Drop HeyDudes Drop This Tuesday

JR Motorsports has unveiled the Dale Earnhardt Jr. Sun Drop HeyDudes. Starting this Tuesday, NASCAR viewers with a keen sense of style can snag a pair of these exclusive shoes.

The newly released Dale Earnhardt Jr. Sun Drop HeyDudes are part of a special NASCAR-themed series from the popular footwear brand HeyDudes. These shoes are designed with a nod to NASCAR icon Dale Earnhardt Jr., featuring a vibrant green and white color scheme that mirrors the colors of the Sun Drop brand—a staple in the Earnhardt family tradition and a long-time sponsor of Earnhardt’s cars.

“The most 𝘳𝘦𝘧𝘳𝘦𝘴𝘩𝘪𝘯𝘨 HEYDUDEs are here!” the team posted to their X account.

What sets these shoes apart are the details, including the inclusion of Dale Earnhardt Sr.’s iconic No. 3, seamlessly integrated with the Sun Drop and JR Motorsports logos. But their design isn’t just made to look good. These kicks are also made to be comfortable, because let’s face it, we get plenty of steps in when we rock up at a race.

“Our racetrack-ready Wally NASCAR x Dale Earnhardt JR. celebrates the race legend in the same way that drivers celebrate their sponsors. Breathable mesh upper, removable insole, and flex outsole makes this a clear winner,” it says on the official HeyDude website.

In addition to Dale Earnhardt Jr.’s design, the NASCAR series by HeyDudes includes five different Wally models, featuring themes from the Daytona 500 and designs representing other prominent NASCAR figures like Kyle Larson and Chase Elliott.

This expansion builds on HeyDudes’ success with themed collections, including a recent ‘Collegiate Collection’ that showcased popular universities such as Alabama, Florida, and Texas.

The historical significance of the partnership between Dale Earnhardt and Sun Drop dates back to 1994 when Sun Drop first sponsored Earnhardt’s late model stock car. This relationship has deep personal roots for the driver.

“Sun Drop was in the refrigerator from the minute I remember as a kid growing up. It was everywhere in the house, everyone in the race shop was drinking it, every cooler had Sun Drop in it – and there were a lot of coolers. Dad was a loyal drinker of Sun Drop. It was always around,” he recalled, via 5Goats.

The excitement around the shoe launch coincides with a notable upcoming CARS Tour race at the Florence Motor Speedway on August 30, where the driver will be celebrating his partnership.

Check out the full collection on the official HeyDude website.