If you suffered from insomnia in the early 2010s, you may have seen the late-night Ninja infomercials. The brand gained traction through its infomercials — which, contrary to popular belief, did have a dedicated audience — Ninja first made waves with its innovative blender. As the brand’s popularity surged, so did its product range, eventually encompassing a comprehensive lineup of kitchen appliances, including coffee makers.
Ninja’s coffee makers cater to a spectrum of coffee enthusiasts. From straightforward drip machines to the multifaceted Ninja Espresso Coffee Barista System, there’s a Ninja for every coffee need. Many of its models come with add-ons and attachments, such as the retractable electronic mixer for frothing milk. Ninja machines are praised for brewing good coffee at an attractive price. Its flagship model, an all-in-one espresso, drip, and pod coffee machine, is competitively priced at $250.
However, Ninja’s journey hasn’t been without its challenges. The brand’s early infomercial roots occasionally cast a shadow over its current reputation. While its machines have some great features, some of these additions can sometimes feel superfluous in everyday use. And while Ninja machines are good quality and backed by a solid warranty, their jack-of-all-trades approach means they might not always match up to specialized, high-end machines in specific areas.
Yet, considering the balance of price, quality, and features, it’s clear why Ninja has managed to secure its foothold in a market dominated by legacy brands from the 1900s. Its rise and sustained popularity show that the company’s products offer both innovation and value.
