Harris Campaign Launches $90M Battleground TV Ad Push

Kamala Harris’s presidential campaign is kicking off a $90 million television advertising blitz over the next three weeks.

The campaign aims to introduce her to voters and draw a sharp contrast with her Republican rival, Donald Trump.

This media buy is Harris’s largest investment yet in voter outreach, less than three months before the November election.

The ad campaign will focus on Harris’s personal story, her career as a prosecutor in California, her dedication to challenging powerful interests, and her stark opposition to what the campaign describes as Trump’s “dangerous, extreme agenda,” her team said.

The ads will target seven key battleground states—Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin—and will expand into areas such as Marquette, Wisconsin, and Erie, Pennsylvania.

The campaign plans to reach voters through popular programs like “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta,” and “The Simpsons.”

Quentin Fulks, the campaign’s principal deputy manager, said that as voters learn more about Harris, they will see her as the only candidate fit to lead the country over the next four years.

Fulks added that this early spending is designed to “break through a crowded media environment” and clarify the choice and stakes of the election for key voters.

It follows a $50 million ad campaign launched last month after Harris took over as the Democratic nominee from President Joe Biden.

Earlier this week, the Democratic Party launched its first major paid advertising campaign featuring Vice President Kamala Harris and Minnesota Gov. Tim Walz.

More than 70 billboards are set to be strategically placed across seven key states: Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin.

Harris’s campaign is benefiting from a surge in fundraising since her nomination.

Harris raised $200 million in the week following her emergence as the likely Democratic 2024 presidential nominee.

Harris’s campaign reported raising $310 million in July, entering August with $377 million in hand.

To date, Harris’s campaign and allied Democratic groups have spent nearly $110 million on television and digital ads this month, compared to nearly $73 million by Trump and Republican allies.

Harris’s campaign is responsible for $31.3 million of that spending, while Trump’s campaign has spent $20.3 million.

Republican allies have committed significantly more funds to ads through the end of the month, with $83.6 million planned, compared to $25.8 million from Harris and her allies.

The figures don’t yet account for Harris’s latest ad push.

Harris’ popularity has been climbing according to RealClearPolitics’ tracker of polls between July 22 and August 11.

The vice-president’s overall favorability rating stood at -4.7 on Wednesday, which is stronger than Joe Biden or Donald Trump has achieved in more than two years.